{"id":1356,"date":"2021-02-02T08:21:45","date_gmt":"2021-02-02T08:21:45","guid":{"rendered":"https:\/\/etpcanada.it\/?page_id=1356"},"modified":"2024-01-11T00:25:58","modified_gmt":"2024-01-11T00:25:58","slug":"about","status":"publish","type":"page","link":"https:\/\/etpcanada.it\/?page_id=1356","title":{"rendered":"Target Countries\u200b"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1356\" class=\"elementor elementor-1356\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7dca056 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"7dca056\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d6b208\" data-id=\"3d6b208\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66e834c elementor-widget elementor-widget-heading\" data-id=\"66e834c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target Countries<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0ecb80 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d0ecb80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-92286ed e-flex e-con-boxed e-con e-parent\" data-id=\"92286ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1481ef1 elementor-widget elementor-widget-text-editor\" data-id=\"1481ef1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>This action is therefore aimed at:<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4130c40 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4130c40\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-572841d\" data-id=\"572841d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-de89e1a elementor-widget elementor-widget-heading\" data-id=\"de89e1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">1. OPERATORS<br>a target group divided as follows:<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81bd81a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"81bd81a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1aa2a02 elementor-widget__width-auto elementor-widget elementor-widget-text-editor\" data-id=\"1aa2a02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><ul><li><b>a.<\/b> Trade operators: importers, distributors, retailers, essential for activating the export and&nbsp;<span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">distribution of the promoted products<\/span><\/li><li><b>b.<\/b> Media and KOL operators: social media and web influencers, agri-food and tourism sector&nbsp;<span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">press, food &amp; beverage, cooking, wellness, nutrition, Key Opinion Leaders will have&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">fundamental involvement to get to cover the widest knowledge and dissemination of the themes&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">of the action, bringing them to the knowledge of both the public sector and consumers through&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">the media (off and online);<\/span><\/li><li><span style=\"font-style: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\"><b>c.<\/b><\/span><span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\"> HoReCa operators: chefs, cooking schools and catering operators will be activated towards&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">the products promoted in the project, eliminating the &#8220;barriers&#8221; to the choice and use of these&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">products that could derive from a lack of knowledge of their taste properties, quality, and&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">possible recipes.<\/span><\/li><\/ul><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-04080f3\" data-id=\"04080f3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-213200c elementor-widget elementor-widget-heading\" data-id=\"213200c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">2. CONSUMERS<br>as an indirect target.<br><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-737ac38 elementor-widget elementor-widget-text-editor\" data-id=\"737ac38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The focus will be on the group of people between 18&nbsp;<span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">and 64 years old: an ambitious target that is reflected in the Canadian population including&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">emerging, economically, and socially medium-high classes as well as those residing in major&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">metropolitan areas.&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">81.8% of the Canadian population live in urban and metropolitan areas and the most populous&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">provinces are Ontario, Quebec and British Columbia.&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">The strategy is therefore in line with the different target groups, so much so that the&nbsp;<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">hypothesized and planned activities were specifically aimed at achieving the selected targets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e07fc0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"8e07fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bdb6ff elementor-widget elementor-widget-text-editor\" data-id=\"8bdb6ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>1a.\u00a0<\/b>Trade operators will be contacted through the activities of Fairs, B2B Meetings \/<span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">Workshops, with support to produce content and videos, websites, social media, and market\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">analysis at the beginning and end of each year of activity.<\/span><\/li><li><b>1b.<\/b> Media operators will be contacted through the activities of Fairs, Press Events, with support\u00a0<span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">to produce content and videos, websites, social media, and market studies (for period 1).<\/span><\/li><li><b>1c.<\/b> HoReCa Operators will be contacted through the activities of Fairs, Courses for Chefs and\u00a0<span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">Seminars with support to produce content and videos, websites, social media, and market\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">studies (for period 1).<\/span><\/li><li><b>2.\u00a0<\/b>Consumers will be contacted through messages on websites, social media activities, and\u00a0<span style=\"font-style: inherit; font-weight: inherit; background-color: var( --e-global-color-astglobalcolor5 ); color: var(--ast-global-color-3);\">consequently &#8211; through the publications that will arise from the activities directed at the media\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">operators. Therefore, both activities that have a purely informative and demonstrative purpose\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">(press events, websites, social media, material, content, videos, training for cooks) and\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">activities that will direct or indirectly direct operators to choose to activate commercial\u00a0<\/span><span style=\"font-style: inherit; font-weight: inherit; color: var(--ast-global-color-3); background-color: var( --e-global-color-astglobalcolor5 );\">relationships with OPAS (fairs, B2B meetings \/ workshops, and activities at the points of sale).<\/span><\/li><\/ul><div>\u00a0<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Target Countries This action is therefore aimed at: 1. OPERATORSa target group divided as follows: a. Trade operators: importers, distributors, retailers, essential for activating the export and&nbsp;distribution of the promoted products b. Media and KOL operators: social media and web influencers, agri-food and tourism sector&nbsp;press, food &amp; beverage, cooking, wellness, nutrition, Key Opinion Leaders will &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/etpcanada.it\/?page_id=1356\" class=\"more-link\">Leggi tutto<span class=\"screen-reader-text\"> &#8220;Target Countries\u200b&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"inspiro_hide_title":false,"inspiro_hide_featured_image":false,"footnotes":""},"class_list":["post-1356","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.3 - aioseo.com -->\n\t<meta name=\"description\" content=\"Target Countries This action is therefore aimed at: 1. OPERATORSa target group divided as follows: a. Trade operators: importers, distributors, retailers, essential for activating the export and distribution of the promoted productsb. Media and KOL operators: social media and web influencers, agri-food and tourism sector press, food &amp; beverage, cooking, wellness, nutrition, Key Opinion Leaders will have fundamental\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/etpcanada.it\/?page_id=1356\" \/>\n\t\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.3\" \/>\n\t\t<meta property=\"og:locale\" content=\"it_IT\" \/>\n\t\t<meta property=\"og:site_name\" content=\"EAT&amp;THINK PINK CANADA - SAY YES TO THE BEST, EAT EUROPEAN PORK\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Target Countries\u200b - EAT&amp;THINK PINK CANADA\" \/>\n\t\t<meta property=\"og:description\" content=\"Target Countries This action is therefore aimed at: 1. OPERATORSa target group divided as follows: a. 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